Harley Party For Women

Women gather at a "Garage Party" at a Harley-Davidson dealer in Palatine, Illinois, on Tuesday, September, 21, 2010. Harley-Davidson Inc., the largest U.S. motorcycle maker, is reaching out to women during these events to revive sales, which in 2009 dropped below 2003 levels. A few evenings a year, Harley's U.S. dealers close their stores to men, who are the target market for their Fat Boys bikes, and hold women-only parties where Harley-Davidson staffers try to demystify a 700-pound motorcycle. In attendance was Jo Giovannoni, bottom left/right, 1996 Motorcycle Hall of Fame inductee.